WiM Awards 2019 Categories


See this year’s categories below:

1. Best Leader in Marketing – sponsored by Profiles Creative

This category recognises the client and the agency leaders who have demonstrated exemplary communications leadership in the course of the past year. This is open to client-side and agency professionals who can demonstrate how their leadership impacted the performance of their organisation, their staff, their clients and their customers, their products and/or services and their bottom line.

The winner is one who demonstrates self-awareness, decisiveness in the face of challenging circumstances, the size of the business challenge tackled and the ability to inspire others around her. Submissions must tell the story of the leader’s journey, setting objectives, leading a change agenda, creating and implementing a strategy through others. It can also include the events – personal and professional – that have shaped this nominee’s route to her role as a Communications leader. How many employers, promotions and years has this nominee experienced to attain a leadership role. Nominations for this category can come from teams, individuals or self-nominations, with the judges looking for both a client-side and an agency winner.
Download Entry Form | Submit Your Entry

2. The Change Maker Award – sponsored by IntuitQuickBooks

This award recognises those people re-shaping marketing within their firms and female founders disrupting industry models.

This award will be given to a female candidate who has demonstrated evidence of acting as an ‘intrapreneur’ within an organisation by identifying opportunities, bringing new ideas and driving positive change or alternatively female founders disrupting industry models. The winner will be an individual who uses market insights to inspire, innovate, influence and ultimately drive action within an organisation or as a company founder in the wider marketing industry.
Download Entry Form | Submit Your Entry

3. The One to Watch – Supported by The Festival of Marketing

This award recognises someone whose advancement through Marketing roles has been fast with a correlated expansion of responsibilities and achievements. The individual will have less than 7 year’s experience, as a marketing professional in any sector either client or brand side, and will demonstrate a comprehensive understanding and application of marketing best practice. They will have achieved tangible success with their product, brand or organisation, which should be clearly captured and presented as part of the submission.
Submissions must explain the marketing objectives and how these fit into the wider business strategy, indicate how success was measured, and quantify the impact on performance and return-on-investment. The submission should be supported by testimonials from senior management colleagues verifying the success achieved.
Download Entry Form | Submit Your Entry

4. The Independent Consultant

This award recognizes someone who works as an independent marketing consultant. The individual can work entirely on their own, or as part of an affiliation with another consultancy practice, but must be self-employed. In their work they will demonstrate a comprehensive understanding and application of marketing best practice, ambition and innovation, as well as be able to show a notable growth and development of their business practice and client list. They will have achieved tangible success in their approach, which should be clearly captured and presented as part of the submission.
Download Entry Form | Submit Your Entry

5. Best Marketing Leader in Creating Change in Health & Wellness Award – NEW for 2019

This new category recognises a female leader from brand or agency who can demonstrate delivering a real change that has helped their organisation create a better working environment through health and wellness initiatives. Submissions must tell the story of the leader’s objectives setting, leading a change agenda to improve health and wellness within the company
Download Entry Form | Submit Your Entry

6. Health and Wellness Public Campaign Award – NEW for 2019 Sponsored by Tetley (Tata Global Beverages)

This new award will recognise a female lead from brand or agency within the health and wellness sector – this can include Pharmaceutical, Veterinary, Mental Health, Charities, Wellness, and the NHS.

The winner will be one who has led a campaign which can demonstrate a positive change in the lives of the target audience through a public health and wellness campaign. Submissions must tell the story of the campaign creating strategy, setting goals, engagement and delivering ROI.
Download Entry Form | Submit Your Entry

7. Equality Advocate of the Year

This award is reserved for a male individual who has gone above and beyond to promote gender equality and encourage more female leaders. They will need to have proven that they have created some form of movement around gender equality and evidence of advocating flexible working environments that enables mothers to return to work. This individual will have demonstrated that they have sought to think bigger than their own company to spear head the need for change in the wider marketing industry. The judges will be looking for not only evidence of this individual creating a voice and movement that has gathered momentum, but also tangible evidence that they have implemented change in their own business.
Download Entry Form | Submit Your Entry

8. Inspirational Leader in Customer Experience Award

The modern, transformative customer can be a brand assassin or a King-maker. Therefore, enhancing the customer’s experience has become pivatol to marketing.

More and more consumer data is now available to brands – often in near real time – informing them of how their customers’ are thinking and feeling, what they are doing and saying about the brand and how they’re responding to the brands’ messages.

Yet, companies are still slow to take advantage of this technology-led change.

Why? Because, to make a company not just customer-focused, but customer-obsessed often involves a fundamental re-think in the way it functions; the way its departments work with each other, developing smarter ways of collating, dashboarding and presenting data to make it immediately actionable. However, the better businesses are doing just that, and in those businesses, the leadership often comes from the marketing team.

This category recognizes the contribution a marketer has made to inspiring, encouraging and effecting change in her business, such that customer-obsession has become possible, successful and is showing demonstrable results.
Download Entry Form | Submit Your Entry

9. Branded Entertainment Award

Your work creates change. Your work creates true engagement. Your work is more than a simple TVC or over-sized billboard. It has meaning, it has depth, and most of all, it has been enjoyed by the consumers it has reached.

We call it Branded Entertainment, and we want to recognise the women globally who have used marketing in an original manner that moved the needle for their brand. You may have delighted people, you may have fascinated them, but every entry should be able to demonstrate that people have been truly engaged with your brand — that is the power of Branded Entertainment.

Previous winners include Amanda Turnbull, VP for Discovery in the Middle East, who used a rolling series of branded events to engage Arabic audiences around TV stations, and our 2017 winner Molicoutlised a series of branded short films in a series called HUMANITY to engage with their audience around the meaning and power of feminine values.
Download Entry Form | Submit Your Entry

10. WiM Journalist of the Year Award

This award category will be given to a female or male journalist who has covered the marketing industry with intelligence, thoroughness and excellence. They could have exposed important news stories, or helped the industry understand key issues and personalities.

Particular consideration will be given to journalists who have addressed issues of gender discrimination or any other kind of discrimination and challenges that women or minority groups face, or who have championed the successes of women through their journalism. To enter, please submit up to 3 pieces of journalism and a 300 word shooting statement explaining why the nominee should win.
Download Entry Form | Submit Your Entry

11. The Industry Shapers

Changing what marketing means at an industry level. Individuals at the leading edge of Marketing Technology – they are working in areas of technology impacting the marketing industry – including marketing application of Blockchain, Martech, building Fintech brands & driving digital change. They are recognised as at the cross-section between marketing and technology
Download Entry Form | Submit Your Entry

12. Special Award for Outstanding Contribution to Marketing (Brand & Agency)

This award will be given to a female who has contributed significantly to marketing in recent years, as a result of the ground breaking work they have achieved for their own brand or organisation or for the industry as a whole.

This will be someone who inspires greatness, who challenges the norms of marketing, is passionate about the development of women within the industry and whose energy and commitment has delivered outstanding results.
Download Entry Form (Brand)
Download Entry Form (Agency)
Submit Your Entry

13. The WiM company Award

This award recognises an organisation that actively supports the development and establishment of women in senior marketing leadership roles, and demonstrates best practices in diversity and inclusion throughout their organisation.
The organisations nominated can range from commercial businesses to agencies to academia.

The winning organisation needs to demonstrate that it has women in senior leadership roles along with a clear strategy and plan to increase that number. The organisation also needs to demonstrate its journey towards inclusion and diversity, drawing inspiration from the WiM Inclusion Charter with the aspirational ethos of #WeWill – a willingness to join the inclusion journey and share best practice, and through coming together we can succeed and challenge the status quo.

This award is not entered for, organisations will be nominated by a panel of industry experts.