Women In Marketing

Female Representation and the Media – Who controls the narrative?
2018-08-16 | Durban, South Africa
The inaugural WiM Africa event takes place during the prestigious Loeries Creative Week in Durban, South Africa with a focus on the role the marketing and advertising industry has to play in stereotypical representations of women in society and culture.
The stereotypical portrayal of women in the media and on our TV screens is nothing new. But with issues around equal pay, gender equality and global movements like #MeToo and #TimesUp, isn’t it time to look at the role the advertising and marketing industries have to play and which areas of the sector can effect the most change?
Globally only 3% of creative directors are female and out of the top 50 most influential CMOs only 18 are women (2017). Given these disparities in female representation and influence at the highest levels, what is the impact on the dynamics of marketing departments and advertising agencies across the continent? How does this influence the brand strategies and the creative produced; the portrayal of women in the media and resulting impact on society? This event will focus on the impact this under representation of senior female executives at the very top of our organisations has on the portrayal of women in the media, and the effects on our society and culture.
Female Representation and the Media – Who controls the narrative? An exclusive gathering that will not only introduce a new network, resource and voice for women in marketing, advertising and communications, but will also seek to address some of the specific challenges faced by those in the sector across the continent.
Key topics to be addressed include:

Is the lack of female representation at the most senior levels in agencies and brand organisations impacting not only the internal dynamics and the creative produced but also the portrayal of women in media?
What role does advertising plays in socialisation and in either perpetrating or challenging stereotypes?
With women making the majority of purchasing decisions in a household, are agencies and brands missing a trick in not demanding more women in the creative and pitching processes?
Are women the problem? Do more women need to ‘LeanIn’ and demand a seat at the table?
Does the business case for diversity and inclusion differ on the continent?
Diversity and inclusion: is the continent ready for quotas and scorecards?
A look to the regions – South, West, East, Central and North Africa – same issues, different solutions?

Find out who is presenting and book tickets

The Future of Wellness
2019-04-10 18:30 - 21:30 UTC | WPP Health Practice, WPP Health Practice 14- 18 Finsbury Square, London, EC2V, United Kingdom
Women in Marketing and WPP Health and Wellness brings you The Future of Wellness – a look at the future effects of mental health in business, the transformation and impact of women’s health between the ages of 40 and 60, and the latest trends on resilience culture.
In collaboration with

Date
:
10th April 2019

Time
:
18:30 – 21:30

Venue
:
WPP Health Practice (The Alphabeta Building)
14- 18 Finsbury Square
London EC2V

Price
:
£45.00
Food and refreshments provided

BOOK YOUR TICKETS
Speakers include:

Claire Gillis
International CEO, WPP Health Practice
Using data, creativity and integrated communications to help more people around the world access better healthcare.
With a foundation as a pharmacologist a health economist, Claire founded a specialist medical access consultancy called WG Group in 1996. In 2010 WG Group was brought by WPP enabling Claire to continue her leadership and vision by successfully establishing the WG Group in in the US. In 2016 she was promoted to International CEO WPP Health Practice leading some of WPP’s flagship health brands including Ogilvy Health, ghg and Sudler in the UK, France, Spain, Italy, Germany, China, Japan, Singapore and Australia.
Medial practitioner, health economist, entrepreneur and business leader. Claire is passionate about using communications to promote better access to healthcare and is a regular commentator for the industry across publications including Ad Week, MM&M and The Drum.

Simon Blake OBE
CEO, Mental Health First Aid England
Simon Blake OBE is Chief Executive of Mental Health First Aid England, a leading mental health training organization. He has worked in the areas of health and well-being for over 20 years. Prior to joining MHFA England Simon was Chief Executive of the National Union of Students, Chief Executive at Brook, the young people’s sexual health charity and a senior manager at the National Children’s Bureau. Simon is deputy Chair of Stonewall. He keeps well and happy by running a lot, cuddling his dog a lot and horse riding as often as possible.

Victoria Buchanan
Senior Strategic Researcher, The Future Laboratory
As a futures analyst, Victoria specializes in future thinking and consumer research helping brands prepare for the future by giving them the tools to take the decisions today that will create economic, environmental and social growth tomorrow. Victoria has written for publications and advised brands such as Chanel, L’oreal, Coty, Kering as well as regularly contributing to industry panel discussions

Zana Morris
Founder, The Clock & the Library Gym
Author, The High Fat Diet
Founder of the multiaward-winning private member training clubs, The Clock & the Library Gym, Author of The High Fat Diet, (Vermillion 2015) and founder of Strong Nutrients, Zana combines her skills as a nutritionist, with high-intensity training, to not onlyguarantee results, but also provide a beautiful space designed to allow clients to relax and make the most of the time they save!
Zana frequently works with the media, as an advisor and expert in the field of fat loss, muscle gainas well as anti-aging. With over 20 years of experience in the areas of nutrition, personal training & yoga, Zana knows how to transform her clients, helping them achieve exceptional results both physically and mentally. She is frequently found on the speaking
circuit sought after for her unique simple approach to health and fitness and of course passion for real change.

Host:

Natasher Beecher
Senior Copywriter, at Ogilvy Healthworld, Creative director, Chair of WPP Health Practice Roots
WPP Health Practice Roots is an organization that champions greater ethnic and cultural diversity in the advertising industry

‘Taking Oils’ is an immersive educational experience lead by Valerie Vamanrav

You will be invited to sample Doterra essential oils and experience their effects while learning about their ability to change moods and support your well being. Essential oils can naturally help your body heal itself, they adapt to your body’s needs.
~ There will also be an essential oils sampling bar, after the presentations, where you can learn more and receive a free wild orange hand massage.

BOOK YOUR TICKETS

International Women's Day 2020
2020-03-24 18:30 - 21:30 | The British School of Fashion, 40-48 Fashion Street Spitalfields, London, E1 6PX, United Kingdom
BOOK NOW
#WiMTalks presents Innovation
A masterclass in new ideas and new ways of thinking through the lens of beauty and fashion. Bringing together leaders from across academia and industry to discuss concepts, trends and present case studies on how fashion and beauty brands are innovating with purpose – to be inclusive, diverse and sustainable.
In association with
Media Partners

Date
:
24th March 2020

Time
:
18:30 – 21:30

Venue
:
The British School of Fashion
40-48 Fashion Street
Spitalfields
London E1 6PX

Price
:
£45.00
Food and refreshments provided

Host:

Nicola Kemp
Managing Editor Creative Brief & Bite Trends
Nicola Kemp is Managing Editor of BITE, the editorial and trends platform of Creative brief, where she oversees consumer trends and innovation across the creative industries. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 3 year old daughter and a 5 year old son Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.

Speakers include:

Tammy Smulders
President, Wednesday London Agency
Tammy Smulders, Wednesday London’s President, is a strategic and creative leader who has worked in luxury, fashion and lifestyle marketing for 16 years. Prior to joining Wednesday in 2018, Tammy was President of the Fashion & Luxury Group at Vice Media, overseeing the millennial-focused i-D Magazine, fashion and art publication Garage Magazine, and luxury travel channel Amuse. Before that, Tammy served as Global Managing Director of Havas LuxHub. She was Founder of SCB Partners, the trend-based marketing insights consultancy, acquired by Havas in 2013.
Within her 16-year career in luxury marketing, Tammy has worked across a range of LVMH brands. In addition, she has extensive experience in wines and spirits, having worked with Moet Hennessy (Dom Perignon, Moet & Chandon, Hennessy), Bacardi (Bombay Sapphire, Grey Goose) and Pernod Ricard. (Perrier Jouet).
Before becoming involved in luxury and fashion, Tammy worked in music, in the Dance Division at Sony Music, followed by her own label and DJ/producer management company, TrustTheDJ. Tammy earned a BA degree in economics from Columbia University and an MBA from Harvard Business School.

Professor Natascha Radclyffe-Thomas
Professor of Marketing and Sustainable Business, British School of Fashion
Professor in Marketing and Sustainable Business at the British School of Fashion, Natascha Radclyffe-Thomas is a National Teaching Fellow, Vice Chair of The Costume Society and Editor-in-Chief for Bloomsbury Fashion Business Case Studies. Natascha’s cross-disciplinary research spans creative industries practice; sustainable fashion; social enterprise and responsible business; cultural heritage, consumer behaviour and international fashion marketing.
Natascha has extensive experience teaching in Europe, Asia and North America and is an award-winning case study author and co-author of Fashion Management: A Strategic Approach (Palgrave Macmillan). Natascha has presented at conferences internationally and her publications have appeared in journals including the Journal of Fashion Management and Psychology Aesthetics Creativity and the Arts.
Natascha is a contributor to industry and media pieces on fashion business and consumer behaviour including for the BBC, SHOWstudio and The Ellen MacArthur Foundation.

Meredith O’Shaughnessy
Founder & CEO, Meredith Collective
CEO and Creative Strategist whose insight, skills, and bravery enable brands to pioneer bold, integrated, experiential strategies that place them at the forefront of the experience economy. Meredith is on a mission to help brands emotionally engage with their audiences, gaining market share in original ways.
With roots in event design, hospitality, and management, Meredith now acts as a strategic consultant, advising brands on how to transform their creative processes and achieve consumer cut-through in crowded markets. She is trusted by multinational brands such as Unilever, Marriott, and Whirlpool to bring their stories to life through immersive experiential, trend-spotting opportunities and brokering smart brand partnerships that deliver proven results.
In 2018 she was chosen to represent the GREAT Campaign, promoting British creativity and entrepreneurship globally. Recently she has imagined, invented and delivered award-winning experiential campaigns for world-leading brands including Autograph Hotels, Whirlpool, Manolo Blahnik and Warner Bros (among others). Enabling them to shake up their marketing approach and gain new fans.
Named “The Pop-Up Queen of London” by the London Evening Standard and Commended “Consultant of the Year” at the Global Women in Marketing Awards 2019 her work is regularly featured in the global media from Vogue to The Independent, BBC to CBS.

Liliana Nicoleta Caimacan
Head of Global Innovation, Tata Global Beverages / Hult Business School
An experienced, international business leader, Liliana has been leading transformational growth across brands and portfolios to drive step changes in business results for over 20 years. She is a leading expert on innovation, communication and business strategy within the FMCG and luxury industries, working with top blue-chip companies: Unilever, Tata, on world-class brands and portfolios. Her sector experience covers Consumer Goods, Personal Care, Home Care, Foods, Refreshments and Luxury, as well as driving disruptive innovations projects. She holds a Master’s in Marketing & Communications and an Executive MBA.
With extensive marketing and leadership experience gained across multi-category, multi-brand, and multi-cultures, Liliana has a track record of shaping and unlocking opportunities, accelerating and leading incredible business growth with her trademark energy, drive and possibility mind-set. She is passionate about inspiring possibility: growth for people and business.
Liliana is Professor of Practice at Hult International Business School, teaching on Trends and Innovations and Brand Management subjects. She has also lectured as a keynote speaker around the world on Marketing, Omnichannel and Digital customer experience, Change Management and Disruptive Innovation topics.

BOOK NOW
