Amy Kean, Global Head of Strategic Innovation – Starcom
As Global head of strategic innovation for Starcom, Amy is tasked with taking a people-first approach to technology and change for every one of the agency’s clients, working with media partners, start-ups and influencers to implement innovation that lasts, across the customer journey. With an academic background in sociology and psychology and a Bsc from the University of Bath she is obsessed with people, what makes them tick and most importantly, what makes them buy stuff.
She’s been in the media world for fourteen years, cutting her industry teeth at the Internet Advertising Bureau UK, helping to establish the digital marketing industry’s trade body when they were merely a five-man band working in a loft and everybody hated the internet. She launched the company’s PR, events and marketing teams, before becoming head of social and establishing Europe’s first council dedicated to the promotional and regulation of social media, helping turn it from a wild west into… less of a wild west.
She moved from trade body to agency via Havas Media, launching the social teams within each of the group’s agencies, spanning creative, media and PR, before moving into innovation and launching Havas Media Labs – the group’s tech and thought-leadership hub. In the latter half of her career she lead Mindshare’s strategy and insights across Asia Pacific based inSingapore for two hectic, enlightening and thoroughly rewarding years, and then headed back to the UK to run planning and strategy for Coty’s in-house digital agency, Beamly.
Amy is also a writer, pens a column for Shots magazine and her first book of poetry – The Little Girl Who Gave Zero Fucks – is out in October 2018. Short stories, poems and opinion pieces have been published in various global titles over the years and she teaches twice a year in Siem Reap, Cambodia, for the charity Writing Through, which serves to embed confidence in young people through creative writing. In 2014 she created and taught Bournemouth University’s refreshed media planning and strategy course, helping the institution add a more vocational layer to their teaching. Although not a fan of lists, Amy feels obliged to tell you that she was named a ‘digital maverick’ by Marketing Magazine and a member of the UK’s Digiterati by the Drum, as well one of BIMA’s top ten ‘women in tech’ in 2015.