Founder/CEO, The Credentialed, USA
Throughout her 20-year career, Erin (Mack) McKelvey has led transformative teams that accelerate revenue and create market differentiation for publicly-traded and privately-held technology companies.
Mack is the Founder/CEO of The Credentialed, an exclusive talent and visibility platform; member of the Mindshare Class of 2017, and she is co-writing a book with a London-based industry colleague. She is a contributor to Fortune, Entrepreneur, and other business and trade publications on leadership, management and marketing innovation; and she is a mentor in ACP’s US Military Veterans Mentor program.
In late 2012 she founded SalientMG, a strategic marketing firm. She built the firm into a multi-million dollar company by year-two working with clients such as Verizon, Starwood Hotels, Horseshoe Casino (Caesars), Rovio, ICX Media, Moonlighting and UberMedia.
Prior to founding SalientMG, Mack was the Senior Vice President, Marketing, at Millennial Media, from the company’s start-up stage through its successful 2012 IPO. Before Millennial, Mack held senior business and marketing roles at SIRIUS XM Radio, VeriSign, AMS (now CGI), and British Telecom (BT Ignite); she began her career at Lucent Technologies (AT&T before the 1996 trivestiture).
Mack is an advertising, tech, and entrepreneur speaker, business/industry awards’ judge, a start-up advisor and investor. She serves on the Advisory Board of Advertising Week New York and Europe. She previously served on the North American Board of the Mobile Marketing Association (MMA) and the Mobile Board of the Interactive Advertising Bureau (IAB).
Mack teamed with The Business Insider to create the 2016, 2015 and 2014 lists of “The Most Powerful Women in Mobile Advertising”. In 2013 and 2012, Mack was named one of “The Most Powerful Women in Mobile Advertising” by Business Insider. In 2012, Mack received the American Advertising Federation (AAF) Silver Medal Award for outstanding industry contribution. In 2010, she was listed on the inaugural “Mobile Women to Watch”, by Mobile Marketer; and she was also a contributing author of “Mobile Marketing for Dummies”.