President Wednesday (London Agency)
Tammy Smulders, Wednesday London’s President, is a strategic and creative leader who has worked in luxury, fashion and lifestyle marketing for 16 years. Prior to joining Wednesday, Tammy was President of the Fashion & Luxury Group at Vice Media, overseeing the millennial-focused I-D Magazine, fashion and art publication Garage Magazine, and luxury travel channel Amuse. Before that, Tammy served as Global Managing Director of Havas LuxHub. She was Founder of SCB Partners, the trend-based marketing insights consultancy, acquired by Havas in 2013.
Within her 16-year career in luxury marketing, Tammy has worked across a range of LVMH brands. In addition, she has extensive experience in wines and spirits, having worked with Moet Hennessy (Dom Perignon, Moet &Chandon, Hennessy), Bacardi (Bombay Sapphire, Grey Goose) and Pernod Ricard. (Perrier Jouet).
Before becoming involved in luxury and fashion, Tammy worked in music, in the Dance Division at Sony Music, followed by her own label and DJ/producer management company, TrustTheDJ. Tammy earned a BA degree in economics from Columbia University and an MBA from Harvard Business School.
Tammy was awarded Intrapreneur of the year at The Global Women in Marketing Awards in 2016.