CEO, Trends & Culture
Tammy Smulders, Trends&Culture’s CEO, is a strategic and creative leader who has worked in luxury, fashion and lifestyle marketing for 18 years. Trends&Culture is an insight and connections-driven strategy and creative consultancy, working with clients ranging from the British Fashion Council to Elite Model World to Belmond Hotels.
Prior to founding Trends&Culture, Tammy was President of Wednesday London, and prior to that, President of the Fashion & Luxury Group at VICE Media, overseeing the millennial-focused i-D Magazine, fashion and art publication Garage Magazine, and luxury travel channel Amuse. Before that, Tammy served as Global Managing Director of Havas LuxHub. She was Founder of SCB Partners, the trend-based marketing insights consultancy, acquired by Havas in 2013.
Before becoming involved in luxury and fashion, Tammy worked in the music, in the Dance Division at Sony Music, followed by her own label and DJ/producer management company, TrustTheDJ. Tammy earned a BA degree in economics from Columbia University and an MBA from Harvard Business School.