Our Story

Founded by Ade Onilude, in 2004, Women in Marketing (WIM) is established to empower women to fulfil their potential within the marketing profession. Ade was inspired to launch the WIM network as a forum to educate, inspire, connect, share and recognise women in the marketing profession.

The first WIM event was held in March 2004, to coincide with the ‘International Women’s Day’ celebration. Each year, the annual conference tackles a timely relevant theme with speakers drawn from thought leaders in that field/sector; WIM event themes have varied from ‘work-life’ balance, branding, ethical marketing to global marketing.

In 2010, the Women in Marketing Awards were launched and are established to recognise the economic, social influence and impact of women to millions. This year, the WIM Awards will be held on 10 November 2016 at the Ham Yard, London.

WIM is grateful for the support of The Chartered Institute of Marketing (CIM),The Marketing Academy and to the WIMAwards past headline sponsors ITV, Mondelez, Vodafone and Havas Worldwide. Special thanks to Gail Gallie, co-founder of Project Everyone, Sarah Speake, Daryl Fielding and Rita Clifton.

The WIM forum has evolved over the past decade to become a community interest company and we continue our journey through the support of our team, our global ambassadors and our advisory council.