WiM CEO featured in Twitter TV debut during the Oscars


WiM Founder and CEO, Ade Onilude, featured in Twitter’s powerful anthem to women #HereWeAre which made it’s TV debut during the 2018 Oscars.

The 60-second spot includes an original poem from poet Denice Frohman and features a multi-generational group of women from 20 to 82, including Hollywood filmmakers Issa Rae, Ava DuVerney, Julie Dash and Jennifer Brea.

The campaign builds on a similar campaign dubbed #Sheinspiresme, which also featured Frohman’s poem and several Hollywood stars, including Alicia Silverstone and Mena Suvari.

The ad, the first one that Twitter has run during the Oscars, capitalises on the hashtag that CMO Leslie Berland created in January to talk about the lack of women speakers at CES this year. Berland also organized an event at CES named #HereWeAre, with speakers including GE’s CMO Linda Boff, Recode co-executive editor and co-founder Kara Swisher and Kimberly Bryant, founder of Black Girls Code.

Read the full article and watch the video on AdWeek.com