Founded in 2004, Women in Marketing (WIM) is established to empower women to fulfil their potential within the marketing profession. WIM takes a holistic approach to the educational and wellbeing of women through collaborations and partnerships with relevant organisations. From women working in corporations and organisations, through to female entrepreneurs, WIM reflects the evolution of the marketing world.
The term ‘Womenomics’ has been coined to describe the huge shift in financial power that women are starting to enjoy.
The benefits of greater inclusion are clear—not just for women, but for all of us. For a start, women are the ultimate agents of aggregate demand, accounting for 70 percent of global consumer spending. So if we want growth, let us put women in the driver’s seat (Christine Lagarde, Managing Director, International Monetary Fund (IMF), September 12, 2014)
In 2018, women are expected to have over $40 trillion worth in consumer purchasing power (#OgilvyCannes).