Our Story

Founded by Ade Onilude, in 2004, Women in Marketing (WiM) is established to empower women to fulfill their potential within the marketing profession. Ade was inspired to launch the WiM network as a forum to educate, inspire, connect, share and recognise women in the marketing profession.

The first WiM event was held in March 2004, to coincide with the ‘International Women’s Day’ celebration. Each year, the annual conference tackles a timely relevant theme with speakers drawn from thought leaders in that field/sector; WiM event themes have varied from ‘work-life’ balance, branding, ethical marketing to global marketing.

In 2010, the Women in Marketing Awards were launched and are established to recognise the economic, social influence and impact of women to millions. In 2017, the WiM Awards were held on 16 November at the Ham Yard Hotel, London.

WiM is grateful, over the year’s, for the support of The Chartered Institute of Marketing (CIM),The Marketing Academy and to the WiM Awards past headline sponsors ITV, Mondelez, Vodafone and Havas Worldwide. Special thanks to Gail Gallie, co-founder of Project Everyone, Sarah Speake, Daryl Fielding and Rita Clifton.

The WiM forum has evolved over the past decade, to become a community interest company and we continue our journey through the support of our team, our global ambassadors and our advisory council.

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