Alice Yu Yuebo

Alice Yu Yuebo is a seasoned branding and growth strategist, now pursuing a PhD in Marketing at the University of Otago with a research focus on sustainable consumption. Her current academic journey complements over a decade of industry experience leading successful marketing campaigns across Asia, particularly in tech, finance, consulting, and education.

She is the founder of Mama on Palette, Singapore’s first community for mothers who love art, dedicated to improving mental health through creative expression. Over the past six years, her community-building efforts have empowered hundreds of mothers to rediscover their identity through art.

An SG 100 Women in Tech awardee and Women in Marketing Global Award winner, Alice has been featured in AdWeek, Jing Daily, WARC, and Marketing in Asia. She is passionate about mentoring women and young marketers and co-authored Before the Good Things Come, a book answering career questions from Gen Z and millennial professionals.