WiM Awards 2018 Categories
Submissions for the 2018 WiM Awards are now open. ENTER HERE
See this year’s categories below:
1. Best Leader in Marketing
This category recognises the client and the agency leaders who have demonstrated exemplary communications leadership in the course of the past year. This is open to client-side and agency professionals who can demonstrate how their leadership impacted the performance of their organisation, their staff, their clients and their customers, their products and/or services and their bottom line.
The winner is one who demonstrates self-awareness, decisiveness in the face of challenging circumstances, the size of the business challenge tackled and the ability to inspire others around her. Submissions must tell the story of the leader’s journey, setting objectives, leading a change agenda, creating and implementing a strategy through others. It can also include the events – personal and professional – that have shaped this nominee’s route to her role as a Communications leader. How many employers, promotions and years has this nominee experienced to attain a leadership role. Nominations for this category can come from teams, individuals or self-nominations, with the judges looking for both a client-side and an agency winner.
2. The Change-Maker Award – NEW for 2018
This award recognises those people re-shaping marketing within their firms and female founders disrupting industry models.
This award will be given to a female candidate who has demonstrated evidence of acting as an ‘intrapreneur’ within an organisation by identifying opportunities, bringing new ideas and driving positive change or alternatively female founders disrupting industry models. The winner will be an individual who uses market insights to inspire, innovate, influence and ultimately drive action within an organisation or as a company founder in the wider marketing industry.
3. The One to Watch
This award recognises someone whose advancement through Marketing roles has been fast with a correlated expansion of responsibilities and achievements. The individual will have less than 7 year’s experience, as a marketing professional in any sector either client or brand side, and will demonstrate a comprehensive understanding and application of marketing best practice. They will have achieved tangible success with their product, brand or organisation, which should be clearly captured and presented as part of the submission.
Submissions must explain the marketing objectives and how these fit into the wider business strategy, indicate how success was measured, and quantify the impact on performance and return-on-investment. The submission should be supported by testimonials from senior management colleagues verifying the success achieved.
4. The Independent Consultant
This award recognizes someone who works as an independent marketing consultant. The individual can work entirely on their own, or as part of an affiliation with another consultancy practice, but must be self-employed. In their work they will demonstrate a comprehensive understanding and application of marketing best practice, ambition and innovation, as well as be able to show a notable growth and development of their business practice and client list. They will have achieved tangible success in their approach, which should be clearly captured and presented as part of the submission.
5. Best Marketer Not for Profit includes Social enterprise
This award recognises the best female marketer responsible for the most effective marketing campaign for a product or service in the public sector, charity, social enterprise or not for profit sector. Entrants will need to provide evidence of market understanding, consumer insights, market and trend analysis and demonstrate how these were applied to the campaign design. Judges will want to see an outline of the campaign’s core objectives, the creative approach and desired impact on the target audience.
6. Special Award for Outstanding Contribution to Marketing (Agency & Brand)
This award will be given to a female who has contributed significantly to marketing in recent years, as a result of the ground breaking work they have achieved for their own brand or organisation or for the industry as a whole.
This will be someone who inspires greatness, who challenges the norms of marketing, is passionate about the development of women within the industry and whose energy and commitment has delivered outstanding results.
7. Equality Advocate of the Year
This award is reserved for a male individual who has gone above and beyond to promote gender equality and encourage more female leaders. They will need to have proven that they have created some form of movement around gender equality and evidence of advocating flexible working environments that enables mothers to return to work. This individual will have demonstrated that they have sought to think bigger than their own company to spear head the need for change in the wider marketing industry. The judges will be looking for not only evidence of this individual creating a voice and movement that has gathered momentum, but also tangible evidence that they have implemented change in their own business.
8. Branded Entertainment
This WiM Award category recognizes women globally, that merge visual entertainment with strategic branding, which inspire, uplift, entertain and create sales. Included in this award are:
A) Female Filmmakers, Directors, and agency Producers.
B) Video Game Developers (Creative & Producers)
C) Experiential executions
What is Branded Entertainment?
well, here’s what wiki say:
“Branded content (also known as branded entertainment) is a form of advertising, that uses the generating of content as a way to promote the particular brand which funds the content’s production. Often utilized in native marketing, and somewhat similar in appearance, though different in technique than content marketing, branded content typically presents itself as something other than a marketing ploy first, albeit simultaneously and always presented as a highly branded property and often labeled as “sponsored.”
As a standard industry definition that works. However, after nearly 11 year’s of supporting and awarding women in marketing, our context of Branded Entertainment is slightly different. We believe Branded Entertainment is the shape and focus of all future advertising collateral material. Engagement is more than simply having a select audience group see a funny online banner.
9. The WiM Journalist of the year Award
This new award category will be given to a female or male journalist who has covered the marketing industry with intelligence, thoroughness and excellence. They could have exposed important news stories, or helped the industry understand key issues and personalities.
Particular consideration will be given to journalists who have addressed issues of gender discrimination or any other kind of discrimination and challenges that women or minority groups face, or who have championed the successes of women through their journalism. To enter, please submit up to 3 pieces of journalism and a 300 word shooting statement explaining why the nominee should win.
10. Inspirational leader in the field of Customer Experience
The modern, transformative customer can be a brand assassin or a King-maker. Therefore, enhancing the customer’s experience has become pivatol to marketing.
More and more consumer data is now available to brands – often in near real time – informing them of how their customers’ are thinking and feeling, what they are doing and saying about the brand and how they’re responding to the brands’ messages.
Yet, companies are still slow to take advantage of this technology-led change.
Why? Because, to make a company not just customer-focused, but customer-obsessed often involves a fundamental re-think in the way it functions; the way its departments work with each other, developing smarter ways of collating, dashboarding and presenting data to make it immediately actionable. However, the better businesses are doing just that, and in those businesses, the leadership often comes from the marketing team.
This category recognizes the contribution a marketer has made to inspiring, encouraging and effecting change in her business, such that customer-obsession has become possible, successful and is showing demonstrable results.
11. The WiM Company Award
This award recognizes an organisation or company that has actively supported the development and establishment of women in senior marketing leadership roles in the organisation. The companies could range from business to agencies to academia.
The winning organisation would need to demonstrate already having women in senior leadership roles and a clear strategy and plan to increase that number. This is a nominated award given to the company that has most supported women in senior marketing leadership roles. This award is not entered for, but nominated by a panel of experts in the industry.
12. The Industry Shapers – NEW for 2018
Changing what marketing means at an industry level. Individuals at the leading edge of Marketing Technology – they are working in areas of technology impacting the marketing industry – including marketing application of Blockchain, Martech, building Fintech brands & driving digital change. They are recognised as at the cross-section between marketing and technology
Submissions for the 2018 WiM Awards are now open. ENTER HERE