Judges Comments
Best Leader in Marketing Award
BRAND
Winner: Marieke Flament , CMO, CIRCLE
Operating in a fast growth, male dominated industry, Marieke is at the heart of a financial revolution. Driving significant growth and championing diversity, Marieke accelerates women in fintech through her work outside of Circle. It is good and brave to see equality at heart of marketing proposition which hasn’t been seen in any block chain marketing plan to date. There was an impressive number of women within such a business under her leadership.
Highly Commended: Mariam Yousuf Ahli Head of Marketing & Corporate Communications Alhilal Bank UAE
The Judges were impressed with her honesty and innovation. Through four rounds of management change, Mariam has retained her team, and the Judges’ like her open approach to leadership, including the majilis newsletter and that she encouraged the CEO to congratulate her team — not always an easy thing in the Middle East market
Commended: Tiffany Grinstead, Vice President, Individual Product Solutions Nationwide USA
It is very clear that she takes leadership incredibly seriously – whether that be marketing leadership using new techniques and approaches, or people leadership, where we think her mentoring and engagement programmes seem incredibly progressive. As someone who has risen up inside an organisation for over twenty years, paying back by mentoring and supporting, the Judges loved her approach of growing talent through collaboration and access to learning, research and insights.
AGENCY
Winner: Carolina Pinheiro, Co-Founder & CEO, Inbrax Chile
An inspiring businesswoman who took a brave decision to change industry, up skill herself and has since built a hugely successful business and become a superb role model for other emerging female leaders in the context of a very male dominated Latam landscape. On top of this, she finds time to help encourage investment in to Chile and Brazil.
Carolina offered an inspiring story of shifting from the most unlikely of industries i.e. Law Enforcement. She is a superb role model for emerging female leaders everywhere with the benchmark of just 2% of CEO’s being female. Carolina plays a wider ambassador role to encourage investment in Chile and Brazil, and has taken agency from nowhere to 8th best creative agency in the world. This is impressive reliable growth year on year.