Judges Comments

Inspirational Leader in the Field of Customer Experience Award

Winner: Ijoema Akigwe, Director of Marketing & Customer Experience, West London College
Ijoema’s passion shines through in this application by driving real change and energy for CX a force of nature and she is definitely one to watch. Her role has developed with data insight and strategies have merged into her capabilities, and she has partnered with the business to ensure this wasn’t an area operating in isolation.

Highly Commended: Asma Shabab , Marketing Leader, Watson Internet of Things IBM, Middle East & Africa
Asma’s insight capabilities are enabling IBM to get a foothold in the territory. She has worked across the business to get insight on their agenda, and has introduced new approaches and initiatives to pioneer new ways of working.

Commended: Sascha Evans, Director of External Relations, Kent College, Pembury
Sascha made a long lasting cultural impact in an educational environment pushing forward the customer agenda in a very conservative school environment, changing the culture of an organisation that has existed since 1886. This achievement should be commended.