Judges Comments
The Industry Shapers Award
Winner: Courtney Wylie, VP Product & Marketing, Mention Me
Courtney utilised her 20 years as a marketer and applied them towards developing a platform that helps brands get the word of mouth mentions that they seek. More than that, she seems to be putting more rigor, qualitative and quantitative around word of mouth. This is something marketers have struggled with since the dawn of modern marketing.
Courtney utilised her 20 years as a marketer and applied them towards developing a platform that helps brands get the word of mouth mentions that they seek. More than that, she seems to be putting more rigor, qualitative and quantitative around word of mouth. This is something marketers have struggled with since the dawn of modern marketing.
By developing referral marketing, Courtney is creating a category of ‘trust marketing’. Building a new category is extraordinarily difficult. Common language is often important for marketers.