Dr. Eva Kipnis

Professor of Marketing at the University of Bradford School of Management

Eva Kipnis is a Professor of Marketing at University of Bradford School of Management. She holds a PhD in Marketing from University of Durham, for which she received a Best Thesis Award, and a MSc in International Marketing. In her research, Eva examines culture-informed consumer behavior and the social impact of cultural meanings conveyed by brands, Diversity and Inclusion Engaged Marketing in multicultural marketplaces, Transformative Consumer Research and the development and deployment of socially-inclusive technologies in product and service innovations.

Eva’s work regularly features in recognized journals, such as the Journal of Service Research, Journal of Business Research, Journal of Public Policy and Marketing, Marketing Theory, Consumption, Markets & Culture, Journal of Macro marketing, edited collections and books and international conferences. The social impact of this research has been recognized by the 2020 Women in Marketing Award in Marketing Scientist category which Eva received with an international team of collaborators forming a Multicultural Marketplaces research network she co-founded.

Eva led the development of several teaching and training programmers, including international schools for doctoral and early career researchers and innovative modules and sessions for undergraduate, Masters and MBA and DBA students, such as Global Branding and Marketing, Marketing and Social Inclusion and Digital Branding, Marketing and Strategy. She also serves on the advisory committee for the Transformative Consumer Research movement.