Women In Marketing
  • About
    • Our Story
    • Our Vision & Mission
    • Advisory Council
    • Our Team
    • Inclusion Charter
  • Awards
    • Winners 2021
    • 2021 Categories
    • Past Awards
      • Winners 2020
      • Winners 2019
      • Winners 2018
      • Winners 2017
      • Winners 2016
      • Winners 2014
      • Winners 2013
      • Winners 2012
      • Winners 2011
      • Winners 2010
  • Events
    • Forthcoming events
    • Past Events
    • IWD Champions
  • Global Hubs
    • WiM Africa
  • Membership
    • Corporate
    • Individual
  • News
  • Contact Us
  • hello@womeninmarketing.org.uk
Women In Marketing
Login/Register
  • About
    • Our Story
    • Our Vision & Mission
    • Advisory Council
    • Our Team
    • Inclusion Charter
  • Awards
    • Winners 2021
    • 2021 Categories
    • Past Awards
      • Winners 2020
      • Winners 2019
      • Winners 2018
      • Winners 2017
      • Winners 2016
      • Winners 2014
      • Winners 2013
      • Winners 2012
      • Winners 2011
      • Winners 2010
  • Events
    • Forthcoming events
    • Past Events
    • IWD Champions
  • Global Hubs
    • WiM Africa
  • Membership
    • Corporate
    • Individual
  • News
  • Contact Us
  • About
    • Our Story
    • Our Vision & Mission
    • Advisory Council
    • Our Team
    • Inclusion Charter
  • Awards
    • Winners 2021
    • 2021 Categories
    • Past Awards
      • Winners 2020
      • Winners 2019
      • Winners 2018
      • Winners 2017
      • Winners 2016
      • Winners 2014
      • Winners 2013
      • Winners 2012
      • Winners 2011
      • Winners 2010
  • Events
    • Forthcoming events
    • Past Events
    • IWD Champions
  • Global Hubs
    • WiM Africa
  • Membership
    • Corporate
    • Individual
  • News
  • Contact Us

Lara Balazs

CMO Intuit

Lara Balazs is a global marketing executive with a proven track record of building world-class businesses and brands. She has held multiple marketing leadership roles at companies such as Amazon, Visa, Nike and Gap. Currently, she is the Chief Marketing Officer of Intuit, the maker of the financial solutions of Quick Books, Turbo Tax and Mint. She is responsible for global marketing and communications in support of Intuit’s mission to power prosperity for customers around the world.

Before Intuit, she was Vice President, Worldwide Prime and Amazon North America Marketing, Lara responsible for driving growth of the Prime membership program globally, running all paid, owned and operated channels to optimize go-to-market performance. She also led end to end marketing for Amazon across channels and categories for the North America region.

Prior to Amazon, Lara held a variety of roles at Visa including as SVP, Head of Visa North America Marketing. In this role, she was responsible for all aspects of marketing in Visa’s largest revenue-driving region. As a key driver in Visa’s transformation to digital payment leadership, Lara oversaw marketing and communications for all digital product launches including Visa Checkout and Apple Pay. At Visa, she also led global marketing strategy and planning, global product marketing and innovation marketing.

Lara holds a Pre-Law undergraduate degree from University of Washington from which she graduated magna cum laude with Phi Beta Kappa distinction. She has an MBA from Kellogg Graduate School of Business at Northwestern University.

ABOUT US
Women in Marketing (WIM) is established to educate, inspire, connect, recognise and empower women through the cycle of their lives.

© Women in Marketing CIC, 2016-2021.
Company number 10250938.
Registered in England and Wales.
Website supported by ITQ Digital
Privacy Policy  |  Terms & Conditions
Contact Us
Keep up-to-date with the latest from WIM:

Kemp House, 152 - 160 City Road, London EC1V 2NX
E-Mail: hello@womeninmarketing.org.uk
Web: https://womeninmarketing.org.uk
Copyright 2016 Women in Marketing (WIM)