Lara Balazs is a global marketing executive with a proven track record of building world-class businesses and brands. She has held multiple marketing leadership roles at companies such as Amazon, Visa, Nike and Gap. Currently, she is the Chief Marketing Officer of Intuit, the maker of the financial solutions of Quick Books, Turbo Tax and Mint. She is responsible for global marketing and communications in support of Intuit’s mission to power prosperity for customers around the world.
Before Intuit, she was Vice President, Worldwide Prime and Amazon North America Marketing, Lara responsible for driving growth of the Prime membership program globally, running all paid, owned and operated channels to optimize go-to-market performance. She also led end to end marketing for Amazon across channels and categories for the North America region.
Prior to Amazon, Lara held a variety of roles at Visa including as SVP, Head of Visa North America Marketing. In this role, she was responsible for all aspects of marketing in Visa’s largest revenue-driving region. As a key driver in Visa’s transformation to digital payment leadership, Lara oversaw marketing and communications for all digital product launches including Visa Checkout and Apple Pay. At Visa, she also led global marketing strategy and planning, global product marketing and innovation marketing.
Lara holds a Pre-Law undergraduate degree from University of Washington from which she graduated magna cum laude with Phi Beta Kappa distinction. She has an MBA from Kellogg Graduate School of Business at Northwestern University.