Liliana Caimacan

Head of Innovations -Tata Consumer Products Ltd

An experienced, international business leader, Liliana has been leading transformational growth across brands and portfolios to drive step changes in business results for over 20 years. She is a leading expert on innovation, communication and business strategy within the CPG and luxury industries, working with top blue-chip companies on world-class brands and portfolios. A disruptive thinker seeing opportunities that others can’t and creating innovative futuristic ideas and strategies that can be turned into scalable drivers for future growth. A true visionary with the ability to demonstrate natural flair for creative thinking that carries through every step of the innovation process. Her sector experience covers Beauty & Personal Care, Food & Beverages, Luxury. She holds a Master’s in Marketing & Communications and an Executive MBA. With extensive marketing and leadership experience gained across multi-category, multi-brand, and multi-cultures, Liliana has a track record of shaping and unlocking opportunities, accelerating and leading incredible business growth with her trademark energy, drive and possibility mind-set. She is passionate about inspiring possibility: growth for people and business.

Liliana is Professor of Practice at Hult International Business School, teaching on Trends and Innovations and Brand Management subjects. She has also lectured as a keynote speaker around the world on Marketing, Customer experience, Disruptive Innovation, Design Thinking topics. Liliana strongly believes in brand purpose and what it can deliver to the business! And today, she believes purpose and tech are the two strong forces that are disrupting brands everywhere. And this is her main focus with the current role at TATA Group.

She really enjoys working in teams and developing people, and she builds strong networks to drive very challenging projects in complex organizations.

She is digitally savvy and externally oriented which not only makes she very knowledgeable, but also very aware of how brands need to behave in the world today!