Patrícia Weiss

Chairwoman of the Branded Content Marketing Association (BCMA), South America

With 27 years within the Marketing and Advertising business, Patrícia has worked for leading Advertising agencies, such as Ogilvy, Africa, DM9DDB, McCann Erickson and for Leo Burnett as the SVP Head of Planning & Integrated Experiences, Latin America as well as co-founding the British M&C Saatchi agency in Brazil.

Patrícia is a leader in her field and is a member of jury for the following awards:

FIAP Festival (Festival Ibero Americano), Buenos Aires, Branded Content & Entertainment in September 2017
Ad Festival, Lisbon, Branded Content & Entertainment in September 2017

Past member of the jury for the following awards:

A-List Hollywood Awards in March, 2017
LIA, London, Branded Entertainment & Content category in 2016
The Cannes Lions, France, Branded Entertainment & Content category in 2014
The Cristal Festival, France in 2014, as well as a member of their Branded Entertainment Academy and speaker in 2015.
Festival of Media Latin America, Miami in 2014
BE Festival in Australia, 2013/14
The Effie Awards

As well as being Chairwoman of the Branded Content Marketing Association (BCMA South America), Patrícia is also:

A Strategic Consultant for Branded Entertainment and Content and Executive Producer at ASAS.br.com (International Collective of Storydoers)

A Curator and Creator of the First Branded Entertainment & Content Post Graduation in Brazil, at University Senac;

An Advisory Board Member and invited lecturer at IED Masterbrand Communication School in Milan;

An Advisory Board Member of the Content Committee at the Brazilian Association for Advertisers – ABA;

A Lecturer for Video Storytelling at Miami Ad School; International speaker and Branded Entertainment Masterclass teacher