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#WiMTalks presents Innovation

A masterclass in new ideas and new ways of thinking through the lens of beauty and fashion. Bringing together leaders from across academia and industry to discuss concepts, trends and present case studies on how fashion and beauty brands are innovating with purpose – to be inclusive, diverse and sustainable.

In association with

Media Partners  

Host:

Nicola Kemp
Managing Editor Creative Brief & Bite Trends

Nicola Kemp is Managing Editor of BITE, the editorial and trends platform of Creative brief, where she oversees consumer trends and innovation across the creative industries. She started her career as a financial journalist before specialising in technology, social trends and marketing. Her work has appeared across titles including Campaign, WGSN, M&M Global, Reuters, Bloomberg, The Guardian and The Observer. A passionate advocate for diversity in all its forms she won The Women in Marketing Journalist of the year award for her work championing diversity in the creative industries. She was named as one of the 200 women redefining the creative industry by The Dots an #EverydayAction award winner by Bloom, a Pitch 100 Superwoman and a Campaign Trailblazer of the future. With a 3 year old daughter and a 5 year old son Nicola is always on the look-out for new feminist fairy-tales to add to their ever-increasing book collection.

Speakers include:

Tammy Smulders
President, Wednesday London Agency

Tammy Smulders, Wednesday London’s President, is a strategic and creative leader who has worked in luxury, fashion and lifestyle marketing for 16 years. Prior to joining Wednesday in 2018, Tammy was President of the Fashion & Luxury Group at Vice Media, overseeing the millennial-focused i-D Magazine, fashion and art publication Garage Magazine, and luxury travel channel Amuse. Before that, Tammy served as Global Managing Director of Havas LuxHub. She was Founder of SCB Partners, the trend-based marketing insights consultancy, acquired by Havas in 2013.

Within her 16-year career in luxury marketing, Tammy has worked across a range of LVMH brands. In addition, she has extensive experience in wines and spirits, having worked with Moet Hennessy (Dom Perignon, Moet & Chandon, Hennessy), Bacardi (Bombay Sapphire, Grey Goose) and Pernod Ricard. (Perrier Jouet).

Before becoming involved in luxury and fashion, Tammy worked in music, in the Dance Division at Sony Music, followed by her own label and DJ/producer management company, TrustTheDJ. Tammy earned a BA degree in economics from Columbia University and an MBA from Harvard Business School.

Professor Natascha Radclyffe-Thomas
Professor of Marketing and Sustainable Business, British School of Fashion

Professor in Marketing and Sustainable Business at the British School of Fashion, Natascha Radclyffe-Thomas is a National Teaching Fellow, Vice Chair of The Costume Society and Editor-in-Chief for Bloomsbury Fashion Business Case Studies. Natascha’s cross-disciplinary research spans creative industries practice; sustainable fashion; social enterprise and responsible business; cultural heritage, consumer behaviour and international fashion marketing.

Natascha has extensive experience teaching in Europe, Asia and North America and is an award-winning case study author and co-author of Fashion Management: A Strategic Approach (Palgrave Macmillan). Natascha has presented at conferences internationally and her publications have appeared in journals including the Journal of Fashion Management and Psychology Aesthetics Creativity and the Arts.

Natascha is a contributor to industry and media pieces on fashion business and consumer behaviour including for the BBC, SHOWstudio and The Ellen MacArthur Foundation.

Meredith O’Shaughnessy
Founder & CEO, Meredith Collective

CEO and Creative Strategist whose insight, skills, and bravery enable brands to pioneer bold, integrated, experiential strategies that place them at the forefront of the experience economy. Meredith is on a mission to help brands emotionally engage with their audiences, gaining market share in original ways.

With roots in event design, hospitality, and management, Meredith now acts as a strategic consultant, advising brands on how to transform their creative processes and achieve consumer cut-through in crowded markets. She is trusted by multinational brands such as Unilever, Marriott, and Whirlpool to bring their stories to life through immersive experiential, trend-spotting opportunities and brokering smart brand partnerships that deliver proven results.

In 2018 she was chosen to represent the GREAT Campaign, promoting British creativity and entrepreneurship globally. Recently she has imagined, invented and delivered award-winning experiential campaigns for world-leading brands including Autograph Hotels, Whirlpool, Manolo Blahnik and Warner Bros (among others). Enabling them to shake up their marketing approach and gain new fans.

Named “The Pop-Up Queen of London” by the London Evening Standard and Commended “Consultant of the Year” at the Global Women in Marketing Awards 2019 her work is regularly featured in the global media from Vogue to The Independent, BBC to CBS.

Liliana Nicoleta Caimacan
Head of Global Innovation, Tata Global Beverages / Hult Business School

An experienced, international business leader, Liliana has been leading transformational growth across brands and portfolios to drive step changes in business results for over 20 years. She is a leading expert on innovation, communication and business strategy within the FMCG and luxury industries, working with top blue-chip companies: Unilever, Tata, on world-class brands and portfolios. Her sector experience covers Consumer Goods, Personal Care, Home Care, Foods, Refreshments and Luxury, as well as driving disruptive innovations projects. She holds a Master’s in Marketing & Communications and an Executive MBA.

With extensive marketing and leadership experience gained across multi-category, multi-brand, and multi-cultures, Liliana has a track record of shaping and unlocking opportunities, accelerating and leading incredible business growth with her trademark energy, drive and possibility mind-set. She is passionate about inspiring possibility: growth for people and business.

Liliana is Professor of Practice at Hult International Business School, teaching on Trends and Innovations and Brand Management subjects. She has also lectured as a keynote speaker around the world on Marketing, Omnichannel and Digital customer experience, Change Management and Disruptive Innovation topics.

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