Alice Yu Yuebo
Lead, Digital Content Prudential Assurance, Singapore
Alice is the Digital Engagement Lead at Prudential Assurance Company Singapore, leading digital content and social media strategies for the company. Prior to joining Prudential, Alice was the Regional Marketing Lead of why innovation!, a digital transformation consultancy focusing on business innovation, Agile adoption and human-centric design. Overseeing regional marketing and communications in Singapore, Hong Kong and Shanghai, Alice energizes the team with passion for branding, collaboration and creativity. She also actively practices agile marketing and design thinking approaches during campaign creation processes and always thrive for continuous innovation and improvement. During her past working experience, she has worked as Marketing Manager for VC-backed edutech start-up VivaLing, where she led market expansion in both Singapore and China. Back in 2010, she started off her career in communications as a Special Reporter for Lian He Zao Bao, the largest Chinese newspaper in Singapore. She also had time with a public relations agency where she handled some of the biggest tech accounts including Tableau, MediaMath, Commvault and Cloudera, supporting them with a variety of responsibilities such as media pitching, by-line development, social media content and events.
Alice is also a public speaker, a gender-equality advocate and an active community builder. As an agile marketing practitioner, she has spoken at various events such as Digital Outlook 2020, B2B Sales & Marketing Asia Summit, Digital Divas 2019, Academy Xi Growth Marketing forum and Power PR panel and was appointed as a Smart Nation Ambassador for the Prime Minister Office to engage young parents in Singapore to leverage the benefits of digital in their lives . Alice wasawarded the “The One to Watch” 2019 at the Global Women in Marketing Awards