Lisa Lugo

SVP, Marketing &Creative Solutions UK Marketing Partnerships Live Nation

Lisa Lugo is VP of Marketing & Creative Solutions for Live Nation’s UK and Pan European Brand Partnerships. Originally from New York, Lisa made the transition from Live Nation US to Live Nation UK in 2015. Since her arrival, she has built the entire UK integrated marketing practice from the ground up, developing a full team across creative solutions, design, digital, research, insights, strategy and PR.

In her role Lisa oversees a team responsible for developing programmes for brand partners across Live Nation’s festivals and venue assets. Her team’s award-winning programmes help leading brands reach their goals and enhance the fan experience across each phase of the live music journey. To date, Lisa and her team have successfully worked on brand partnerships to date such as O2, Barclaycard, Amazon Music, Google Assistant, Carlsberg, Co-Op, Pepsi, Smirnoff and many more.

In addition to her role in brand partnerships, Lisa serves as Executive Sponsor of EMBRACE Nation, Live Nation’s employee resource group celebrating the cultural diversity in the workplace and aiming to broaden racial awareness and promote cultural exchange to enhance professional and personal growth.Lisa was awarded the Change Maker Award-Brand in 2019 at the Global Women in Marketing Awards