Digital PR & Creative Team Lead, Aira, UK
Ruth is a Digital PR & Creative Team Lead at Aira, leading digital marketing strategies for
the company across a number of sectors.
With over a decade of experience in journalism and digital marketing Ruth Barrett was Highly Commended for Women In Marketing’s One To Watch award in 2019 and has worked on a number of award-winning campaigns.
Alongside the coverage she gains for clients, Ruth shares her views on equal rights and pop culture with the likes of Forbes, BBC, Telegraph, Guardian, Daily Mail and Huffington Post on a regular basis.
Her background in journalism provides an insight into what the press want to cover, why, when and how. This enables her team to craft strong, meaningful and relevant campaigns that make a real difference to clients and the wider world.
Ruth is a public speaker on topics such as diversity and inclusion in marketing, in addition to marketing best practice within PR and building strong relationships with the press.
She has spoken at the World Marketing Summit, Brighton SEO’s Online PR Show and outREACH Conf online in addition to talking on PRCA panels and judging their awards.
Ruth is a proud feminist, a gender-equality advocate and activist. Working alongside Huffington Post’s Rachel Moss and the team at iweigh, Ruth famously got a national series of sexist ‘girl boss’ adverts replaced within 24 hours. She believes that you can learn something from everyone you meet, and that it’s not just about making a seat at the table for people, but more helping them to get there in the first place.