Founder & CEO
After a successful career in modelling and luxury retail, Ade became a member of the Chartered Institute of Marketing (CIM) and joined the London board, as a volunteer. She became Chair of CIMCOM, the CIM marketing communications forum, liaising with professional bodies from advertising, PR and design and held this post for six years.
During this time, Ade recognised the need to establish a Women in Marketing (WiM) forum to inspire, connect, encourage and celebrate the achievements of female marketers. She launched the first WiM event in March 2004 to coincide with International Women’s Day.
Since the launch of this first event, Ade has gone onto create the WiM Awards in 2010 and is now the CEO of the newly established Women in Marketing Community Interest Company. She is passionate about challenging the gender norms and is an advocate of the global economic empowerment of women.